Marketing Mistake #24: Treating Media as a “Set It and Forget It” Proposition

[Not all media is created equal, especially in the digital age. All too often we see examples of media purchases being made as if the end result were predetermined. Advertisers walk away from the media purchase once the decision is made. But monitoring your media investment is crucial if you are to ensure the highest return on that investment. Some media requires a greater sense of commitment than others.
In those cases, appropriate research is needed prior to the purchase to ensure that the media being considered is appropriate for your goals, objectives and budget. Digital media is far more agile and can be experimented with and tracked in order to maximize effectiveness. With digital media, course corrections can be made within as little as 48 to 72 hours.

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Who is Gumas? | Gumas Advertising
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YONEX PGA - Summary - FINAL w/subtitles
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What is Challenger Branding?
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Jr Giants Commercial
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How does Challenger Branding market differently than a leading brand?

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