Marketing Mistake #29: Leaving Out Direct Response Advertising

[Brand advertising tells your target audience about your company, products and services. Direct response advertising invokes a response. Successful direct response advertising is the result of providing your target audience with a compelling reason to respond now, not later.
Your advertising should always create a well-rounded program that uses the right combination of brand development and direct response. Always include a strong call to action. Typically, prospects will respond if there is a compelling reason to do so. Be sure to create a sense of urgency””you want to hear from your target immediately.

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Who is Gumas? | Gumas Advertising
Who is Gumas? | Gumas Advertising
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How do you know if you're a Challenger Brand?
YONEX PGA - Summary - FINAL w/subtitles
YONEX PGA - Summary - FINAL w/subtitles
What is Challenger Branding?
What is Challenger Branding?
Jr Giants Commercial
Jr Giants Commercial
How does Challenger Branding market differently than a leading brand?
How does Challenger Branding market differently than a leading brand?

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