[Far too often, companies get caught up in their own constantly developing spin. This is especially troublesome for start-up firms that have been in the development stage for months or, in some cases, years. They spend so much time listening to themselves chatter about the fun of discovery in the alpha stage, or the positive feedback they get from users in the beta stage, that by the time they are ready for GA they are convinced that there is nothing like their widget anywhere, and the world will undoubtedly beat a path to their door.
Don’t get caught up in the self-adulation game. To ensure a more favorable chance of success, have your marketing department conduct the necessary research to test whether the market place is really ready for that latest innovation to your mousetrap.