Marketing Mistake #38: Not Focusing on Purpose

[According to author and entrepreneur Simon Sinek (Start With Why), ordinary companies know what they do: they sell products or services, hopefully at a profit. The better companies know how to organize that process in a manner that becomes systematic, and the replication turns into a successful and hopefully profitable routine. The most successful companies (what we refer to as “Challenger Brands”) know why they do what they do. That distinction of purpose transcends everything, including profit.
In following that passion, Challenger Brands inspire a movement or lead culture somewhere new that results in a deep connection with discerning, loyal customers who become advocates and/or evangelists for that cause. In the long run, the customers of Challenger Brands don’t buy what those brands produce; they buy why they produce it. Profits follow as a matter of course. Are you a Challenger Brand?

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Who is Gumas? | Gumas Advertising
Who is Gumas? | Gumas Advertising
How do you know if you&#039re a Challenger Brand?
How do you know if you're a Challenger Brand?
YONEX PGA - Summary - FINAL w/subtitles
YONEX PGA - Summary - FINAL w/subtitles
What is Challenger Branding?
What is Challenger Branding?
Jr Giants Commercial
Jr Giants Commercial
How does Challenger Branding market differently than a leading brand?
How does Challenger Branding market differently than a leading brand?

About Gumas

As a full service branding, advertising and interactive agency, we help Challenger Brands take on their industry gorillas and win.

Gumas is an award-winning, full-service advertising agency generally recognized as the country’s foremost experts on Challenger Brand Marketing®. We are dedicated to helping you take on your industry gorillas to quickly generate the greatest results from your marketing investment.

From research, strategy development, award-winning creative design, web development, digital media (including search, social media and everything in between); our goal is to create a marketing strategy specifically designed to help build your unique Challenger Brand. All the marketing support you need under one roof.

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Proven and easy-to-implement marketing strategies to help Challenger Brands take on their industry gorillas…and win!
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