Marketing Mistake #43: Not Having a Crisis Communications Plan

[Can you afford to risk your company’s reputation, or its sales? That’s what you are doing if you don’t have a crisis communications plan in place. Any unforeseen event – accident, fire, flood, theft, a legal dispute, executive wrongdoing – can tarnish your company’s reputation overnight unless you are prepared. Having an effective crisis communications plan is your insurance policy against disaster. It’s your blueprint to communicate with the media, employees, customers, anyone who has an interest in your company, its products and its brand.
So why take the risk? Empower your executive team with a crisis blueprint that tells them who to talk to, what to say and how to say it so that they can mitigate the crisis rather than fueling uncertainty and fear. Make sure your executive spokespersons have media training so they know how to communicate with confidence and clarity. And make sure you have your game plan laid out in advance, before the crisis strikes.
Not sure where to start? Contact us and we can help. Just send an email to editor@gumas.com and let us help you develop a crisis communications plan that can be adapted to meet any possible disaster. It will be the best insurance you can have.

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