One Lump or Two?

[We have talked about how different types, sizes and shapes of envelopes can increase the effectiveness of a direct mail piece. We have also shared other tactics that could help you improve the results of your overall direct mail marketing campaigns.
But there’s one direct mail technique in particular that we use that always seems to increase the response rates for our clients. We call it lumpy mail. Lumpy mail is simply an envelope that contains something three dimensional. This odd shape and feel makes opening the envelope hard to resist by the recipient.
For example, every few months we all get that pen in the mail from a company who wants our business. Each time, we can tell it’s another pen. We don’t really need another pen. But we simply can’t toss that envelope into the wastebasket. That’s the power of the lumpy envelope.
You can get very creative with lumpy mail. Pick a theme, an item that always brands your company, a piece of hard candy, or how about a pen? Just about anything could work. And best of all, it’s a very inexpensive way to get your standard envelope opened.
No matter which enticing lumpy mail option you choose, make sure whatever you send has some value and relevance to your message, your brand and your audience. Demonstrate that you aren’t going to waste their time, even when jumping through hoops to get their attention.
Until next month…

Signup For Gumas's Challenger Brand Marketing Tips Newsletter

This field is for validation purposes and should be left unchanged.

About Me

Who is Gumas? | Gumas Advertising
Who is Gumas? | Gumas Advertising
What is a Challenger Brand? | Gumas Advertising
What is a Challenger Brand? | Gumas Advertising
How do you know if you are a Challenger Brand? | Gumas Advertising
How do you know if you are a Challenger Brand? | Gumas Advertising
How does a Challenger Brand market differently than a leading brand? | Gumas Advertising
How does a Challenger Brand market differently than a leading brand? | Gumas Advertising
How do you make Challenger Brands famous? | Gumas Advertising
How do you make Challenger Brands famous? | Gumas Advertising

About Gumas

As a full service branding, advertising and interactive agency, we help Challenger Brands take on their industry gorillas and win.

Gumas is an award-winning, full-service advertising agency generally recognized as the country’s foremost experts on Challenger Brand Marketing®. We are dedicated to helping you take on your industry gorillas to quickly generate the greatest results from your marketing investment.

From research, strategy development, award-winning creative design, web development, digital media (including search, social media and everything in between); our goal is to create a marketing strategy specifically designed to help build your unique Challenger Brand. All the marketing support you need under one roof.

Testimonials

Research & Tips

Challenger Brand Tips

Proven and easy-to-implement marketing strategies to help Challenger Brands take on their industry gorillas…and win!

Challenger Brand Tips

Proven and easy-to-implement marketing strategies to help Challenger Brands take on their industry gorillas…and win!
Learn More

Joining Our Challenger

Brand Marketing Newsletter

Read our book

Marketing Smart Ebook is Absolutely Free

Read our book

Marketing Smart Ebook is Absolutely Free
Learn More

Request a Consultation

Want to take on your industry gorillas and win but don’t know where to start? It’s time to talk to the Challenger Brand Marketing® experts. Enter your information below to start the conversation.

"*" indicates required fields

Join our mailing list!
This field is for validation purposes and should be left unchanged.