Shaking Out Those Great Ideas

[We’ve all had this happen to us. You need to come up with that great idea and your mind is drawing a blank. A recent study polled marketing professionals across the board and asked them how and where they got their best ideas.
As you may have guessed, the most frequent answer was in the shower (37%). Second on the list was in the car (24%). Third was while exercising (14%), and fourth was while eating or drinking (13%).
The most telling fact about this study was that only 12% of the respondents said their best ideas came to them while they were at work.
It would be easy to dismiss this as just a funny anecdote. But there is a serious reminder hidden within this study. As marketing professionals, we are expected to be creative and think strategically on command. We sit at our desks with distractions whirling around us. The phone ringing, email beeping, a co-worker’s question or cute story about their weekend. And within all that chaos, we are expected to have our best thoughts.
So the next time you find yourself in the position of needing to find your best ideas, and you can’t seem to conjure them up at your desk… get out.
Try to shake yourself loose and change your surroundings. Drive around for a while. Take a walk in the park. Go to a toy store and play with the toys. Just let your mind wander and see where it ends up.
Can’t sneak away? Then try working in someone else’s office or in an unoccupied common space. This change in scenery can loosen up the thinking process for new ideas.
For some people, certain sounds or music allow them to free their mind. Maybe it’s a tabletop water fountain, a certain CD or one of those background noise gizmos you get at The Sharper Image. The specifics aren’t that important. What matters is that you find your own ways to jumpstart the process and shake the cobwebs and distractions, so that you can tap into your best thinking on command.
And if all else fails, go home and hop into the shower!
Until next month…

Signup For Gumas's Challenger Brand Marketing Tips Newsletter

About Me

Who is Gumas? | Gumas Advertising
Who is Gumas? | Gumas Advertising
What is a Challenger Brand? | Gumas Advertising
What is a Challenger Brand? | Gumas Advertising
How do you know if you are a Challenger Brand? | Gumas Advertising
How do you know if you are a Challenger Brand? | Gumas Advertising
How does a Challenger Brand market differently than a leading brand? | Gumas Advertising
How does a Challenger Brand market differently than a leading brand? | Gumas Advertising
How do you make Challenger Brands famous? | Gumas Advertising
How do you make Challenger Brands famous? | Gumas Advertising

About Gumas

As a full service branding, advertising and interactive agency, we help Challenger Brands take on their industry gorillas and win.

Gumas is an award-winning, full-service advertising agency generally recognized as the country’s foremost experts on Challenger Brand Marketing®. We are dedicated to helping you take on your industry gorillas to quickly generate the greatest results from your marketing investment.

From research, strategy development, award-winning creative design, web development, digital media (including search, social media and everything in between); our goal is to create a marketing strategy specifically designed to help build your unique Challenger Brand. All the marketing support you need under one roof.

Testimonials

Research & Tips

Challenger Brand Tips

Proven and easy-to-implement marketing strategies to help Challenger Brands take on their industry gorillas…and win!

Challenger Brand Tips

Proven and easy-to-implement marketing strategies to help Challenger Brands take on their industry gorillas…and win!
Learn More

Joining Our Challenger

Brand Marketing Newsletter

Read our book

Marketing Smart Ebook is Absolutely Free

Read our book

Marketing Smart Ebook is Absolutely Free
Learn More

Request a Consultation

Want to take on your industry gorillas and win but don’t know where to start? It’s time to talk to the Challenger Brand Marketing® experts. Enter your information below to start the conversation.

"*" indicates required fields

Join our mailing list!
This field is for validation purposes and should be left unchanged.