On the fence about having a blog? Here’s a new study that might swing your decision. A recent study from HubSpot looked at how blogs affect online marketing metrics such as visits, inbound links and indexed pages. The sample size of the study was 1,531 HubSpot customers with 795 of the businesses blogging and 736 not. These businesses were comprised mostly of small- and medium-sized businesses.
The result of the study showed:
• 55% more visitors
• 97% more inbound links
• 434% more indexed pages