[Most everyone is aware of SEO (search engine optimization) and PPC (pay-per-click). Hopefully your agency has developed a good SEO and PPC strategy that has increased your natural search rankings and your website traffic.
In addition to SEO and PPC, there are other traffic-generating Web 2.0 strategies that you should also be utilizing to enhance your traffic. Below is a list of additional tactics that we use to help our clients increase their website ranking and traffic:
1. Linking strategy: Make sure you have a linking strategy in place that connects you with appropriate and relevant link partners across the web.
2. Targeted directories: There are many industry- and category-specific directories out there. And many of them offer free listings. Be sure that you take advantage of as many as are appropriate to your strategy.
3. Joint ventures: Consider doing a cross-promotion with a related product or service, and set up reciprocal links on each other’s sites.
4. Submit content regularly: Submit relevant content to online newsletters and websites that target your audience. Not only do you gain notoriety as an expert; this tactic increases your search rankings on the subject.
These are just a few of the many Web 2.0 strategies you can use to increase traffic on your website. We are confident that a mix of SEO, pay-per-click, and the above strategies will deliver a noticeable improvement in your website traffic.
If you are interested in what the next generation of web marketing (Web 3.0) will look like, we invite you to check out our latest White Paper entitled Web 3.0. Bring it on! Just send an email with the subject line “White Paper” to firstname.lastname@example.org, and we’ll send you a copy with our compliments.
Until next month…