How to Find Your Perfect Customer in a Haystack of Prospects
Most Challenger Brands strive to ensure that every marketing dollar is spent wisely. So how do you deliver on a promise of better targeting, increased return and complete measuring of results? For many of our clients, that answer lies within a process called customer analytics.
Understanding Your Female Audience
Whether you are marketing new homes, consumer electronics or high tech widgets, more and more women are now playing a primary role in the decision-making process.
Who Is Your Most Important Audience?
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Why Do Customers Stop Following You Online?
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Marketing Mistake #73: Overlooking the Value of Psychographics
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A Powerful Lead Generation Strategy for Challenger Brands
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Marketing Mistake #45: Not Feeding the Chain Reaction
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It's Not About You
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