[Online and social media marketing to your customers and prospects has proven to be a very cost-effective and powerful strategy to build brand loyalty and sales. As you know, getting your customers and prospects to follow you on Twitter and Facebook, or to opt-in to your email messages can be extremely challenging for many companies.
But most importantly, have you ever wondered why some of your customers choose to stop following you or opt-out of your email list? A recent study of over 1,600 online users attempted to learn the real reasons why consumers stop following companies online. The following top-line results may shed some light on the real reasons:
Why users stop following brands on Facebook:
- Company authored too many posts (44%)
- Their wall became glutted with marketing (43%)
- Messages were repetitive and boring (38%)
- Posts were overly promotional (24%)
- Content was irrelevant from the start (19%)
Why users stop following brands on Twitter:
- Messages were repetitive and boring (52%)
- Tweet stream became inundated with marketing (41%)
- Company tweeted too frequently (39%)
- Tweets were overly promotional (21%)
- Content was irrelevant from the start (15%)
Why users opt-out of email:
- Messages sent too frequently (54%)
- Content became repetitive and boring (49%)
- Too many emails were being sent by the brand (47%)
- Messages were irrelevant from the start (25%)
- Subscribed purely to get a one-time offer (22%)
Now that you know the facts, take a close look at your social media and email marketing strategies and see how you stack up to your customers’ expectations.
Until next month…
