The 7-Second Rule of Websites

Quickly, go to your company’s website homepage. One-thousand-one, what do you see? One-thousand-two, can you immediately tell whose homepage you’re on? One-thousand-three, is it clearly marked with your logo and company colors? One-thousand-four, can you tell what your company does? 

One-thousand-five, does the page target a specific type of visitor/prospect/customer? One-thousand-six, would a visitor know what value there is to working with you? One-thousand-seven, what do you want the visitor to do now? One-thousand-eight, has your prospect left your site?

At Gumas, we embrace the 7-Second Rule of Websites. A visitor has seven seconds to simply identify:

Who you are “Am I on the right site?”

What do you do “Do I need this business/product/service?”

Who are you targeting “Is this business/product/service right for me?”

Why us “What’s in this for me?”

What’s our call to action “Now what do I do?”

All this in seven seconds? Yup. The website’s clear, clean, direct branding and messaging should tell the visitor all he/she needs to know in seven seconds. A brief, well-crafted positioning statement above the fold should answer these questions. 

For example:

“Gumas is an award-winning branding and marketing agency dedicated to helping Challenger Brands take on their better-resourced competitors and win. Click here to learn more.”

Combine your concise positioning statement with a distinctive look and feel that speaks to your brand’s mission – company colors, legible and appropriate fonts, images that connect with your prospect and navigation cues (icons/buttons) that help the visitor intuitively travel the site. Of course, if you don’t answer the above questions in the first seven seconds of the prospect’s visit, they will bounce off your site and search elsewhere for their answers.

The 7-Second Rule of Websites applies to all businesses, no matter how well-known or obscure. However, Challenger Brands must pay the closest attention to this rule as the competitive landscape will not tolerate misunderstanding or confusion in your website positioning. Prospects will simply move on to more familiar brands.

If you would like some assistance analyzing your site’s homepage to determine if it meets the 7-Second Rule of Websites, please drop us a line at: editor@gumas.com.

Signup For Gumas's Challenger Brand Marketing Tips Newsletter

This field is for validation purposes and should be left unchanged.

About Me

Who is Gumas? | Gumas Advertising
Who is Gumas? | Gumas Advertising
What is a Challenger Brand? | Gumas Advertising
What is a Challenger Brand? | Gumas Advertising
How do you know if you are a Challenger Brand? | Gumas Advertising
How do you know if you are a Challenger Brand? | Gumas Advertising
How does a Challenger Brand market differently than a leading brand? | Gumas Advertising
How does a Challenger Brand market differently than a leading brand? | Gumas Advertising
How do you make Challenger Brands famous? | Gumas Advertising
How do you make Challenger Brands famous? | Gumas Advertising

About Gumas

As a full service branding, advertising and interactive agency, we help Challenger Brands take on their industry gorillas and win.

Gumas is an award-winning, full-service advertising agency generally recognized as the country’s foremost experts on Challenger Brand Marketing®. We are dedicated to helping you take on your industry gorillas to quickly generate the greatest results from your marketing investment.

From research, strategy development, award-winning creative design, web development, digital media (including search, social media and everything in between); our goal is to create a marketing strategy specifically designed to help build your unique Challenger Brand. All the marketing support you need under one roof.

Testimonials

Research & Tips

Challenger Brand Tips

Proven and easy-to-implement marketing strategies to help Challenger Brands take on their industry gorillas…and win!

Challenger Brand Tips

Proven and easy-to-implement marketing strategies to help Challenger Brands take on their industry gorillas…and win!
Learn More

Joining Our Challenger

Brand Marketing Newsletter

Read our book

Marketing Smart Ebook is Absolutely Free

Read our book

Marketing Smart Ebook is Absolutely Free
Learn More

Request a Consultation

Want to take on your industry gorillas and win but don’t know where to start? It’s time to talk to the Challenger Brand Marketing® experts. Enter your information below to start the conversation.

"*" indicates required fields

Join our mailing list!
This field is for validation purposes and should be left unchanged.