The Fastest Way to Better Marketing Results

[There seems to be more and more pressure on marketing professionals these days to deliver greater results, with fewer resources and in less time. As a result, many marketing professionals are taking shortcuts to get there faster.
The fact is there is no fast way to greater results. No marketing department or advertising agency should have a drive-up window. Shortcutting the process is an extremely dangerous proposition. The fastest way to generate the greatest returns from your marketing programs is to make the strategic planning process the mainstay of everything you do.
So before you decide to “whip up” your next ad, brochure, direct mailer or digital marketing campaign, remember this:

  • If you can’t describe how you are truly unique and relevantly different from your competitors, DON’T START.
  • If you can’t describe your ideal target customer in detail, DON’T START.
  • If you don’t have a detailed plan, complete with realistic objectives and goals, DON’T START.
  • If you can’t describe the results you are expecting to achieve, DON’T START.
  • If you don’t have a plan to follow up on the leads you generate, DON’T START.

Don’t shortchange the process. Rarely do shortcuts yield the results you want. If you take the time to go through the proper strategic planning process up front, your programs will actually get produced faster and more cost effectively.
Check out our new book, Marketing Smart, at marketingsmartbook.com
Follow us on Twitter and Facebook.

Signup For Gumas's Challenger Brand Marketing Tips Newsletter

About Me

Who is Gumas? | Gumas Advertising
Who is Gumas? | Gumas Advertising
How do you know if you&#039re a Challenger Brand?
How do you know if you're a Challenger Brand?
YONEX PGA - Summary - FINAL w/subtitles
YONEX PGA - Summary - FINAL w/subtitles
What is Challenger Branding?
What is Challenger Branding?
Jr Giants Commercial
Jr Giants Commercial
How does Challenger Branding market differently than a leading brand?
How does Challenger Branding market differently than a leading brand?

About Gumas

As a full service branding, advertising and interactive agency, we help Challenger Brands take on their industry gorillas and win.

Gumas is an award-winning, full-service advertising agency generally recognized as the country’s foremost experts on Challenger Brand Marketing®. We are dedicated to helping you take on your industry gorillas to quickly generate the greatest results from your marketing investment.

From research, strategy development, award-winning creative design, web development, digital media (including search, social media and everything in between); our goal is to create a marketing strategy specifically designed to help build your unique Challenger Brand. All the marketing support you need under one roof.

Testimonials

Research & Tips

Challenger Brand Tips

Proven and easy-to-implement marketing strategies to help Challenger Brands take on their industry gorillas…and win!

Challenger Brand Tips

Proven and easy-to-implement marketing strategies to help Challenger Brands take on their industry gorillas…and win!
Learn More

Joining Our Challenger

Brand Marketing Newsletter

Read our book

Marketing Smart Ebook is Absolutely Free

Read our book

Marketing Smart Ebook is Absolutely Free
Learn More
X

Request A Consultation

Want To Take On Your Industry Gorillas And Win But Don’t Know Where To Start? It’s Time To Talk To The Challenger Brand Marketing® Experts. Enter Your Information Below To Start The Conversation.

"*" indicates required fields

Join our mailing list!


Request a Consultation

Want to take on your industry gorillas and win but don’t know where to start? It’s time to talk to the Challenger Brand Marketing® experts. Enter your information below to start the conversation.

"*" indicates required fields

Join our mailing list!