You Might be a Challenger Brand If…?

With apologies to Jeff Foxworthy, who has made a nice career out of pointing out, “You might be a redneck if…you think loading the dishwasher’ means getting your wife drunk,” we’d like to share with you the top ten ways you might be a Challenger Brand.

  • You might be a Challenger Brand if you think “new and improved” is a tagline.
  • You might be a Challenger Brand if sharing your new package design concepts with your neighbor is considered a Social Media strategy.
  • You might be a Challenger Brand if you think Search Engine Optimization is turbo-charging
    your metal detector.
  • You might be a Challenger Brand if your marketing team has “new logo” on its Christmas list.
  • You might be a Challenger Brand if your sales materials lead with, “As seen on TV.”
  • You might be a Challenger Brand if you’ve ever wondered why you need a design team when
    you have Google Images.
  • You might be a Challenger Brand if you consider Lead Generation an era and not a strategy.
  • You might be a Challenger Brand if your website homepage is more cluttered than
    your teenager’s bedroom.
  • You might be a Challenger Brand if you think Conversion Rate is a religious term.
  • You might be a Challenger Brand if your marketing plan was last seen on the back of a milk carton.

In reality, you might be a Challenger brand if you’re being out-resourced by your competitors. Generally, this means being outspent, but can also mean that your competitors may have greater distribution, larger sales force or just better brand awareness.

 As the Champion of the Challenger Brand, we help companies take on their better-resourced competitors and win.

If you need a formal assessment to determine if you might a Challenger Brand, just let us know.

Until next time…

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Who is Gumas? | Gumas Advertising
Who is Gumas? | Gumas Advertising
How do you know if you&#039re a Challenger Brand?
How do you know if you're a Challenger Brand?
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YONEX PGA - Summary - FINAL w/subtitles
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What is Challenger Branding?
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Jr Giants Commercial
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How does Challenger Branding market differently than a leading brand?

About Gumas

As a full service branding, advertising and interactive agency, we help Challenger Brands take on their industry gorillas and win.

Gumas is an award-winning, full-service advertising agency generally recognized as the country’s foremost experts on Challenger Brand Marketing®. We are dedicated to helping you take on your industry gorillas to quickly generate the greatest results from your marketing investment.

From research, strategy development, award-winning creative design, web development, digital media (including search, social media and everything in between); our goal is to create a marketing strategy specifically designed to help build your unique Challenger Brand. All the marketing support you need under one roof.

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Proven and easy-to-implement marketing strategies to help Challenger Brands take on their industry gorillas…and win!
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