Marketing Mistake #40: Believing Celebrity Endorsements Are Cost Prohibitive

According to a recent analysis from Starch Advertising Research, celebrity endorsements provide nearly a 10% lift in print ad readership, with boosts ranging from 7% for sports celebrities to 15% for entertainment celebrities.

Challenger Brands understand that contracting with a celebrity is not as difficult or as expensive as it might seem. In fact, they know that the celebrity business is cyclical and from time to time there are a lot of “unemployed” celebrities. They further understand that there are celebrities who, just like a typical consumer, become infatuated with innovative products and will “work for product.”

Finally, because Challenger Brands must fully explore their options for maximizing the impact of their precious marketing resources, they are willing to accept the limited risks such as a Charlie Sheen, Tiger Woods or Brett Farve might pose, as the rewards far outweigh the risks. If you’re unsure how to go about exploring celebrity endorsements, give us a call and we’ll be happy to share our insight. Are you a Challenger Brand?

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