Strategic Branding, Advertising and Digital Marketing Services

Champion of the Challenger Brand

Gumas is an award-winning, full service San Francisco advertising agency and the country’s foremost authority on Challenger Brand Marketing®. We help you take on your industry gorillas to quickly generate the greatest results from your marketing investment.

Who is Gumas Advertising?

All the marketing support you need under one roof.

Regardless of size, industry, or competitive set, our proven strategies help you generate greater results from your existing marketing resources so you can grow your business faster. We get results. From research, strategy development, award-winning creative design, web development, digital media (including search, social media and everything in between); our goal is to create a marketing strategy specifically designed to help build your unique Challenger Brand.

Our Challenger Brand Discovery Process (CBDP) helps your company discover its true brand essence; that one thing that differentiates you, speaks directly to the needs of your target, and drives that prospect to action, assuring your marketing strategy performs at its highest level

We start by eliminating guessing - Intimately know your target. Deeply understand your competitors. Accept and exploit the true essence of your organization. Then develop the marketing strategy that completely surrounds your prospect.

We understand what it takes to get your prospects to say, “that’s exactly what I was looking for.” We gather the valuable data, insight and perspective that leads us directly to the perfect message and overall advertising strategy.

Our creative development philosophy focuses on bringing your brand’s strategy to life. We design with your prospect in mind; what they need to see, hear and feel to drive response. We provide all of the creative services that Challenger Brands need

Your website is likely your most important marketing tool. Customer experiences on your site reflects your brand’s integrity, positioning and competency. Web strategists guided by sound Challenger Brand principles create powerful websites that prioritize user engagement and traffic conversion – turning prospects into customers.

Social media is a critical part of any Challenger Brand Marketing® strategy as consumers compare, research and experience what your brand has to offer, allowing you to measurably connect with your customers. Our social media campaigns connect and engage with your prospect.

Our Work

Check out our Challenger Brand approach to messaging and design that connects with customers on an emotional level and drives them to action.

Challenger Brand Tips

creating tag line

Five Keys to Creating a Powerful Tagline

What is a tagline? A tagline is a branding message. It positions your company in the market and makes a promise of what your brand is or what it will deliver. The creation of a tagline is a critical undertaking for any company and could mean the difference between status quo and greatness.

Read More »

Our Videos

Learn more about Gumas and our Challenger Brand approach.

Who is Gumas? | Gumas Advertising
Who is Gumas? | Gumas Advertising
What is a Challenger Brand? | Gumas Advertising
What is a Challenger Brand? | Gumas Advertising
How do you know if you are a Challenger Brand? | Gumas Advertising
How do you know if you are a Challenger Brand? | Gumas Advertising
How does a Challenger Brand market differently than a leading brand? | Gumas Advertising
How does a Challenger Brand market differently than a leading brand? | Gumas Advertising
How do you make Challenger Brands famous? | Gumas Advertising
How do you make Challenger Brands famous? | Gumas Advertising

Our Clients

Building powerful brands since 1984
Giants Community Fund Logo
Keypoint Credit Union Logo
Omnipathology Logo
JEI Learning Centers Logo

Testimonials

We think our clients say it best.

Research & Tips

Challenger Brand Tips

Proven and easy-to-implement marketing strategies to help Challenger Brands take on their industry gorillas…and win!

Challenger Brand Tips

Proven and easy-to-implement marketing strategies to help Challenger Brands take on their industry gorillas…and win!
Learn More

Joining Our Challenger

Brand Marketing Newsletter

Read our book

Marketing Smart Ebook is Absolutely Free

Read our book

Marketing Smart Ebook is Absolutely Free
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Request A Consultation

Want To Take On Your Industry Gorillas And Win But Don’t Know Where To Start? It’s Time To Talk To The Challenger Brand Marketing® Experts. Enter Your Information Below To Start The Conversation.

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Request a Consultation

Want to take on your industry gorillas and win but don’t know where to start? It’s time to talk to the Challenger Brand Marketing® experts. Enter your information below to start the conversation.

"*" indicates required fields

Join our mailing list!