With 2016 firmly in our rear-view mirror, we invite you to look ahead at the upcoming year through specially filtered Challenger Brand glasses in order to see the next 12 months in its most professional clarity.
It’s the holiday season and as has been our tradition, we at Gumas would like to share a gift with the Challenger Brand community. This year, we thought it might be worthwhile to help you develop your own gift-giving strategy. Oh yes, gift-giving is a strategy, and like all good Challenger Brands, even selecting a holiday gift for that certain corporate someone requires planning, execution and follow-up.
This was originally written before the 2016 Presidential election was final. Of course, we now know the Republican candidate was victorious, further supporting that Challenger Brands can indeed take on their larger competitors and win.
The fall season is one of our favorite times of the year with its crisp temperatures, college football and World Series; although for many Challenger Brands, the fall also means budget reconciliation, brand reviews and planning for next year. And, of course, the fall represents the beginning of the holiday season, kicking off with Halloween.
One of our most popular Challenger Brand Marketing Blogs was from a few years ago and helped marketers determine if they were indeed a Challenger Brand. You might be a Challenger Brand if you think “since 1987” is a tagline.
Imagine your company as if it were a living, breathing organism with a personality and a set of attributes that distinguish it from any other business in your industry. Understanding who your company is, rather than what, can help a marketer better understand its brand’s core essence, what it stands for and where the critical value lies for its customers. To gain this understanding, we ask that you look at your business in human terms.
For Challenger Brands who are trying to improve their daily SEO (Search Engine Optimization) performance (and, who isn’t?), there are few tactics that produce greater results than the solicitation and submission of positive reviews. Search engines reward social engagement through the review process as it demonstrates a healthy customer/supplier relationship due to the constructive digital conversation. Consistent and current online reviews helps establish a Challenger Brand’s credibility, discoverability and overall SEO value.
In the world of Challenger Brands, the lines between B-to-B and B-to-C are blurring to the point where we believe there are no longer such designations. One thing we know to be true, no business has ever made a decision to work with another business. People within those businesses made the conscious decisions to work with the people in other businesses. At Gumas, we believe all business is H-to-H: Human-to-Human, and Challenger Brand Marketing must connect on a human level. One way we like to help traditionally labeled B-to-B organizations think more human-ly, is by running key team members through a branding exercise called, RetailVision.
Want To Take On Your Industry Gorillas And Win But Don’t Know Where To Start? It’s Time To Talk To The Challenger Brand Marketing® Experts. Enter Your Information Below To Start The Conversation.
"*" indicates required fields
As a full service branding, advertising and interactive agency, we help Challenger Brands take on their industry gorillas and win.
Gumas is an award-winning, full-service advertising agency generally recognized as the country’s foremost experts on Challenger Brand Marketing®. We are dedicated to helping you take on your industry gorillas to quickly generate the greatest results from your marketing investment.
From research, strategy development, award-winning creative design, web development, digital media (including search, social media and everything in between); our goal is to create a marketing strategy specifically designed to help build your unique Challenger Brand. All the marketing support you need under one roof.
We exist to help Challenger Brands take on their industry gorillas, and win. Challenger Brands, organizations that find themselves up against better-resourced competitors, simply can’t compete head-to-head with their industry gorillas. Our proven approach provides the resources you need to generate the greatest results from your marketing budget.
