Are you looking for ways to get more awareness and exposure for your company or products without having to spend a lot of money (well, who isn’t?)? Consider this public relations tactic.
Social media is a critical component to all Challenger Brand Marketing® programs. The marketing arena has changed for most companies. Your clients no longer want to be sold to – they want to be informed.
All well-written marketing materials emphasize features. Sure, it’s nice to know “the what” of a product or service, but your customers are mostly interested in “the why” of your products.
By now you know, it’s no secret, Gumas specializes in Challenger Brand Marketing®. Though you may have heard the term before, do you know exactly what a Challenger Brand is?
One of the main goals of any advertising plan, especially when it comes to Challenger Brands marketing, should be to maximize your potential return on investment. Here is a tip to consider.
At the heart of all Challenger Brand Marketing strategies is an integrated marketing campaign that brings together numerous tactics, all designed to work together in perfect harmony. One tactic can’t work on its own without the coordinated support of the others.
Most Challenger Brands strive to ensure that every marketing dollar is spent wisely. So how do you deliver on a promise of better targeting, increased return and complete measuring of results? For many of our clients, that answer lies within a process called customer analytics.
We all know email marketing can be an effective way to attract new customers and retain existing ones. But, as our email boxes get more and more filled with offers from everyone and their mother, email marketing is becoming less reliable for reaching the target.
Want To Take On Your Industry Gorillas And Win But Don’t Know Where To Start? It’s Time To Talk To The Challenger Brand Marketing® Experts. Enter Your Information Below To Start The Conversation.
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As a full service branding, advertising and interactive agency, we help Challenger Brands take on their industry gorillas and win.
Gumas is an award-winning, full-service advertising agency generally recognized as the country’s foremost experts on Challenger Brand Marketing®. We are dedicated to helping you take on your industry gorillas to quickly generate the greatest results from your marketing investment.
From research, strategy development, award-winning creative design, web development, digital media (including search, social media and everything in between); our goal is to create a marketing strategy specifically designed to help build your unique Challenger Brand. All the marketing support you need under one roof.
We exist to help Challenger Brands take on their industry gorillas, and win. Challenger Brands, organizations that find themselves up against better-resourced competitors, simply can’t compete head-to-head with their industry gorillas. Our proven approach provides the resources you need to generate the greatest results from your marketing budget.
