Marketing is often equated with the promotion and sale of goods and services. But to really get people to fall in love with your company, it’s your brand that should be the focus of your marketing.
Google is a business’s best friend. For companies that use Google My Business, Google provides a handy summary on the right side of the search results page. The summary includes the business name, website and phone number, along with user reviews and photos.
Having boring marketing materials is a great way to not get noticed. And of course, that’s exactly what you don’t want. In order to grow your business, you need to make sure you’re doing everything you can to grab the attention of your customers. From informational flyers to social media graphics, it’s important to create marketing materials that make an impact. Here’s how to get started.
Most marketers know that customers are looking for that unexplainable thing that connects them to a brand. Nobody wants to buy from a boring company, no matter how great the product. However, brand personality is something that entrepreneurs and business owners often overlook.
From an outside perspective, devising a digital marketing strategy seems so easy. Launch a website, create a few social media accounts and watch the cash roll in… right? Unfortunately, it’s not quite that easy. Success in digital marketing means managing multiple parts of a comprehensive strategy to reach the right consumer at precisely the right time.
To handle marketing in-house, or to work with a full-service marketing agency? That’s the question that every business has to answer. The truth is, it’s not much of a question.
San Francisco is the thirteenth-largest city in the United States, with a cost of living that’s 60 percent higher than average. In other words, there are a lot of people to market to, and a lot of businesses vying for the patronage of those consumers.
Today’s digital landscape makes it easier than ever for companies of all shapes and sizes to stand out. However, search engines remain the absolute best way for a business to get noticed. Nearly 90 percent of all customers initiate their buying process on a search engine.
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As a full service branding, advertising and interactive agency, we help Challenger Brands take on their industry gorillas and win.
Gumas is an award-winning, full-service advertising agency generally recognized as the country’s foremost experts on Challenger Brand Marketing®. We are dedicated to helping you take on your industry gorillas to quickly generate the greatest results from your marketing investment.
From research, strategy development, award-winning creative design, web development, digital media (including search, social media and everything in between); our goal is to create a marketing strategy specifically designed to help build your unique Challenger Brand. All the marketing support you need under one roof.
We exist to help Challenger Brands take on their industry gorillas, and win. Challenger Brands, organizations that find themselves up against better-resourced competitors, simply can’t compete head-to-head with their industry gorillas. Our proven approach provides the resources you need to generate the greatest results from your marketing budget.
