Branding plays a vital role in the success of nonprofit organizations. By developing a solid and consistent brand identity, you can create a memorable presence, build trust, engage your target audience, differentiate your nonprofit, and attract donors to help realize your nonprofit’s mission. In today’s podcast, John Gumas from Gumas Advertising, Inc. and Stephen Halasnik from Financing Solutions, a great provider of nonprofit lines of credit, discuss the power of branding for your nonprofit.
Read an Executive Summary or Listen to the Podcast HERE: The Power of Branding For Your Nonprofit
About John Gumas from Gumas Advertising, Inc
A veteran of the branding, advertising, and interactive marketing industry, John founded Gumas Advertising in 1984. Today, the award-winning firm is consistently named one of the top branding and interactive marketing firms by the California Business Times. John is recognized as one of the country’s foremost authorities on Challenger Brand Marketing®. He is the author of two books, “Marketing Smart” and “Challenger Brand Marketing.”
About Stephen Halasnik, The Nonprofit MBA Podcast, and Financing Solutions
Stephen Halasnik co-founded Financing Solutions, the leading provider of lines of credit for nonprofits and church financing. The credit line program for nonprofits & churches is fast, easy, inexpensive, and costs nothing to set up, making it a great backup plan when cash flow is temporarily down. Mr. Halasnik is also the host of the popular, Nonprofit MBA Podcast. The podcast brings experts to discuss fundraising, nonprofit grants, executive director leadership, nonprofit boards, and other important topics. You can learn more about the nonprofit line of credit program here or call 862-207-4118.