In a recent new business meeting with a prospective client, a classic Challenger Brand, we asked the CEO what were their company’s corporate colors. With a saddened, but resolute look, the CEO earnestly said, “I have no earthly idea.” We responded by saying, “You’ve known us now for about 20-minutes; what are our corporate colors?”“Red and yellow,” he said immediately and somewhat defeatedly.

Blogging is one of the most valuable tools that Challenger Brands have to engage with customers and ultimately build credibility. If you’re not blogging, it’s time to get started.

According to HubSpot, nearly 50% of companies rate Google+ as important to their business. Just last year, 15% of marketers acquired a customer from this social channel.