Request a Consultation

Category: Challenger Tips

advertise on linkedin

How Challenger Brands Should Optimize Their LinkedIn Page

August 1, 2013

In the 10 years that LinkedIn has been in existence, it has gone from an unknown Internet start-up to an absolutely essential marketing and recruiting tool. Both mega corporations and small businesses use LinkedIn to increase their web presence, showcase their services and recruit new employees. Plus it’s free, making it a no-brainer.

Read More »
music in advertising

The Role of Music in Advertising

July 23, 2013

Good jingles are catchy, informative and have the beguiling ability to ingrain themselves into your memory for life. Surely you can recall the Oscar Mayer theme song: “My bologna has a first name…” That tune taught millions of Americans how to spell a very tricky word.

Read More »
facebook advertising

How Challenger Brands Can Get the Most Out of Facebook Advertising

July 2, 2013

Social media has become a crucial component of Challenger Brand Marketing. It improves your SEO results, it’s a great way to share company updates and it builds relationships with new and existing customers. For optimal results, Challenger Brands should at least have a Facebook and a Twitter account, if not YouTube, LinkedIn, Google+ and Pinterest as well.

Read More »
brand case study

The Five Most Overlooked Mistakes in Marketing

June 18, 2013

The marketing and promotion of any product or service can be tough, especially for Challenger Brands up against competitors with greater resources. The objective should be to have your marketing budget generate the greatest possible return on your investment.

Read More »

Signup For Gumas's Challenger Brand Marketing Tips Newsletter

Want To Take On Your Industry Gorillas And Win But Don’t Know Where To Start? It’s Time To Talk To The Challenger Brand Marketing® Experts. Enter Your Information Below To Start The Conversation.

"*" indicates required fields

This field is hidden when viewing the form
Join our mailing list!
This field is for validation purposes and should be left unchanged.

Recent Posts

What It Means to Be a Challenger Brand: A Comprehensive Guide
What It Means to Be a Challenger Brand: A Comprehensive Guide
In today’s competitive business landscape, it’s increasingly difficult for smaller or under-resourced companies...
YouTube Shorts Should Be Part of Your Brand’s Media Strategy
YouTube Shorts Should Be Part of Your Brand’s Media Strategy
Short-form video content has become a powerful tool for brands to capture attention,...
Why Credit Unions Should Consider BlueSky and Threads in Their Social Media Strategy
Why Credit Unions Should Consider BlueSky and Threads in Their Social Media Strategy
As social media continues to evolve, new platforms like BlueSky and Threads are...

Categories

Who is Gumas? | Gumas Advertising
Who is Gumas? | Gumas Advertising
How do you know if you&#039re a Challenger Brand?
How do you know if you're a Challenger Brand?
YONEX PGA - Summary - FINAL w/subtitles
YONEX PGA - Summary - FINAL w/subtitles
What is Challenger Branding?
What is Challenger Branding?
Jr Giants Commercial
Jr Giants Commercial
How does Challenger Branding market differently than a leading brand?
How does Challenger Branding market differently than a leading brand?

About Gumas

As a full service branding, advertising and interactive agency, we help Challenger Brands take on their industry gorillas and win.

Gumas is an award-winning, full-service advertising agency generally recognized as the country’s foremost experts on Challenger Brand Marketing®. We are dedicated to helping you take on your industry gorillas to quickly generate the greatest results from your marketing investment.

From research, strategy development, award-winning creative design, web development, digital media (including search, social media and everything in between); our goal is to create a marketing strategy specifically designed to help build your unique Challenger Brand. All the marketing support you need under one roof.

Testimonials

Gumas are world class marketers – one of the leading innovators in the industry. Gumas consistently delivers breakthrough results for their clients by keeping the work collaborative, fun, leading-edge and true to the strategy.
John Doe
John DoeCEO
I can't imagine where we would be today without Gumas. They listened to our needs and single-handedly transformed our company from a so-so performer into a superstar performer using their Challenger Brand strategies. They acted like the success of our company was their success and always went beyond all of our expectations.
PETER BECKER
PETER BECKERPETER BECKER PRESIDENT, CRITICAL LOGIC
SUPER TEAM! The best marketing Team to help companies find and grow a Brand! Known and worked with them for over 15 years. The Best of the Best!
TIM O'NEILL
TIM O'NEILLPRESIDENT, NETWORK DATA

Research & Tips

Challenger Brand Tips

Proven and easy-to-implement marketing strategies to help Challenger Brands take on their industry gorillas…and win!

Challenger Brand Tips

Proven and easy-to-implement marketing strategies to help Challenger Brands take on their industry gorillas…and win!
Learn More

Joining Our Challenger

Brand Marketing Newsletter

Read our book

Marketing Smart Ebook is Absolutely Free

Read our book

Marketing Smart Ebook is Absolutely Free
Learn More

We exist to help Challenger Brands take on their industry gorillas, and win. Challenger Brands, organizations that find themselves up against better-resourced competitors, simply can’t compete head-to-head with their industry gorillas. Our proven approach provides the resources you need to generate the greatest results from your marketing budget.

ABOUT US

Marketing Services

Weekly Newsletter

Request a Consultation

Want to take on your industry gorillas and win but don’t know where to start? It’s time to talk to the Challenger Brand Marketing® experts. Enter your information below to start the conversation.

"*" indicates required fields

This field is hidden when viewing the form
Join our mailing list!
This field is for validation purposes and should be left unchanged.