Category: Uncategorized

Marketing Challenging Times

Marketing During Challenging Times

As Champion of the Challenger Brand, we frequently field tons of questions from small businesses about various day-to-day Challenger Brand issues, often surrounding brand development, media selection, website concerns, social media issues, search optimization and plenty other necessary, though comparably mundane subjects.

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be kind

Never Underestimate Your Impact on Others

Every individual is a Challenger Brand unto themselves. They/you are tangling daily with better resourced competitors – those who are bigger, stronger, younger, smarter, better-looking, richer, thinner, more famous, better-educated, and generally more successful. We’re all doomed.

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challenger brand generation

The Challenger Brand Generation

As generations go, you’d be hard-pressed to find one that is as maligned as Millennials. It has been stereotypically labeled the Entitled Generation. Or, the Participation Trophy Generation. Or, the Lazy Indifferent “You’re Not The Boss of Me” Generation. But what we believe to be the most dynamic of generations is none of those. First off, those stereotypes are both unfair and untrue. Millennials have purpose. They have vision and hope. They are optimistic and encouraged. They believe they will be successful without harming others, themselves or the world around them. They will take on the Gen Xers and the Baby Boomers (the Generational Gorillas), and win. They are the Challenger Brand Generation.

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set goals

Set A Goal to Set Goals

If you hang around Challenger Brand marketers long enough, you will begin to hear the steady repetition of commonly used phrases, adages and mantras that are designed to remind Challenger Brands to look at their business differently. 

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word association

Choosing Words Through Word Association

Challenger Brand Marketers know that the foundation of effective brand building is constructed with meaningful, relevant, concise messaging that connects with the prospect and drives them to action. Once the messaging is in place, the rest of the brand can be brought to life through look, feel and imagery. It’s the language, though, that remains the precious minerals that must be mined from within the psyche of the prospective customer. That’s right, the psyche.

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About Gumas

As a full service branding, advertising and interactive agency, we help Challenger Brands take on their industry gorillas and win.

Gumas is an award-winning, full-service advertising agency generally recognized as the country’s foremost experts on Challenger Brand Marketing®. We are dedicated to helping you take on your industry gorillas to quickly generate the greatest results from your marketing investment.

From research, strategy development, award-winning creative design, web development, digital media (including search, social media and everything in between); our goal is to create a marketing strategy specifically designed to help build your unique Challenger Brand. All the marketing support you need under one roof.

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Challenger Brand Tips

Proven and easy-to-implement marketing strategies to help Challenger Brands take on their industry gorillas…and win!

Challenger Brand Tips

Proven and easy-to-implement marketing strategies to help Challenger Brands take on their industry gorillas…and win!
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