If you hang around Challenger Brand marketers long enough, you will begin to hear the steady repetition of commonly used phrases, adages and mantras that are designed to remind Challenger Brands to look at their business differently.
Challenger Brand Marketers know that the foundation of effective brand building is constructed with meaningful, relevant, concise messaging that connects with the prospect and drives them to action. Once the messaging is in place, the rest of the brand can be brought to life through look, feel and imagery. It’s the language, though, that remains the precious minerals that must be mined from within the psyche of the prospective customer. That’s right, the psyche.
Regulars to the Challenger Brand Marketing Blog are familiar with our “You Might be a Challenger Brand If…” series and frequently ask when the next
You’ve got a great website. It’s beautiful. Lots of compelling photos of hip people engaging with your product. Warm, soothing colors that speaks to your
Just about every successful marketing campaign has some type of media element. This could include print advertising (newspapers, magazines, etc.), broadcast (radio, television, etc.), out-of-home
It’s the holiday season and as has been our tradition, we at Gumas would like to share a gift with the Challenger Brand community. This year, we thought it might be worthwhile to help you develop your own gift-giving strategy. Oh yes, gift-giving is a strategy, and like all good Challenger Brands, even selecting a holiday gift for that certain corporate someone requires planning, execution and follow-up.
This was originally written before the 2016 Presidential election was final. Of course, we now know the Republican candidate was victorious, further supporting that Challenger Brands can indeed take on their larger competitors and win.
The fall season is one of our favorite times of the year with its crisp temperatures, college football and World Series; although for many Challenger Brands, the fall also means budget reconciliation, brand reviews and planning for next year. And, of course, the fall represents the beginning of the holiday season, kicking off with Halloween.
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As a full service branding, advertising and interactive agency, we help Challenger Brands take on their industry gorillas and win.
Gumas is an award-winning, full-service advertising agency generally recognized as the country’s foremost experts on Challenger Brand Marketing®. We are dedicated to helping you take on your industry gorillas to quickly generate the greatest results from your marketing investment.
From research, strategy development, award-winning creative design, web development, digital media (including search, social media and everything in between); our goal is to create a marketing strategy specifically designed to help build your unique Challenger Brand. All the marketing support you need under one roof.
We exist to help Challenger Brands take on their industry gorillas, and win. Challenger Brands, organizations that find themselves up against better-resourced competitors, simply can’t compete head-to-head with their industry gorillas. Our proven approach provides the resources you need to generate the greatest results from your marketing budget.