One of our most popular Challenger Brand Marketing Blogs was from a few years ago and helped marketers determine if they were indeed a Challenger Brand. You might be a Challenger Brand if you think “since 1987” is a tagline.
For Challenger Brands who are trying to improve their daily SEO (Search Engine Optimization) performance (and, who isn’t?), there are few tactics that produce greater results than the solicitation and submission of positive reviews. Search engines reward social engagement through the review process as it demonstrates a healthy customer/supplier relationship due to the constructive digital conversation. Consistent and current online reviews helps establish a Challenger Brand’s credibility, discoverability and overall SEO value.
In the world of Challenger Brands, the lines between B-to-B and B-to-C are blurring to the point where we believe there are no longer such designations. One thing we know to be true, no business has ever made a decision to work with another business. People within those businesses made the conscious decisions to work with the people in other businesses. At Gumas, we believe all business is H-to-H: Human-to-Human, and Challenger Brand Marketing must connect on a human level. One way we like to help traditionally labeled B-to-B organizations think more human-ly, is by running key team members through a branding exercise called, RetailVision.
How does your brand address negative comments? Gumas Advertising’s Founder & President John Gumas recently published the article on reputation management, “Five Ways Challenger Brands Can Better Manage Their Reputation”, for Forbes Agency Council. Click here to read John’s article.
Understanding what your customers and prospects need to hear from you that will motivate them to learn more, contact you or complete some sort of action is at the foundation of the Challenger Brand approach to messaging. To discover this magical, compelling language, your current customers must be forthcoming with the reasons why they currently work with you and why they are delighted by you on a daily basis. To learn this, we need to conduct formal, confidential, one-on-one phone interviews. Here are some things to consider when researching your customers.
Like many of you, when the calendar turns to March, we think of tournament time. Bracketology. Cinderellas. Fantastic Finishes. Madness. Since this is the season of winning and advancing, we thought we’d share with you our own version of Challenger Brand Madness that requires you, the marketer, to consider your own business situation and fill out a bracket.
Our #1 job as a Challenger Brand Marketing agency is not to create great advertising and implement incisive strategic marketing plans; our job is to help our clients grow their businesses. In the aggregate, designing cool ads and smartly activating them becomes merely part of our job. And, for most marketers, the strength of a business can be measured in terms of Brand Value.
As we look ahead to a bright and exciting 2016, many of us use this pensive time of reflection and speculation to establish personal resolutions going into the new year. Exercising more, eating better and stopping to smell the flowers are all admirable goals for any of us. But, why should individuals have all of the fun setting 2016 New Year’s Resolutions? We think Challenger Brands should have resolutions, too.
Want To Take On Your Industry Gorillas And Win But Don’t Know Where To Start? It’s Time To Talk To The Challenger Brand Marketing® Experts. Enter Your Information Below To Start The Conversation.
"*" indicates required fields
As a full service branding, advertising and interactive agency, we help Challenger Brands take on their industry gorillas and win.
Gumas is an award-winning, full-service advertising agency generally recognized as the country’s foremost experts on Challenger Brand Marketing®. We are dedicated to helping you take on your industry gorillas to quickly generate the greatest results from your marketing investment.
From research, strategy development, award-winning creative design, web development, digital media (including search, social media and everything in between); our goal is to create a marketing strategy specifically designed to help build your unique Challenger Brand. All the marketing support you need under one roof.
We exist to help Challenger Brands take on their industry gorillas, and win. Challenger Brands, organizations that find themselves up against better-resourced competitors, simply can’t compete head-to-head with their industry gorillas. Our proven approach provides the resources you need to generate the greatest results from your marketing budget.