Email is not dead. In fact, email is a huge part of your integrated marketing program, especially for Challenger Brands. But, those potential leads mean nothing if you’re not converting them.
Marketing in a business-to-business arena is full of endless media options. So, how do Challenger Brands get the most return from their media strategy?
According to HubSpot, nearly 50% of companies rate Google+ as important to their business. Just last year, 15% of marketers acquired a customer from this social channel.
Email marketing campaigns can be very powerful and cost-effective marketing tools. But, how can Challenger Brands develop a good email target list and attract more subscribers?
If you want an example of holiday marketing done right, look no further than gorilla brand Starbucks Coffee. The mega-chain’s cheery decorations and heart-warming holiday drinks become ubiquitous during the November and December months. People are drawn to the stores like moths to a flame for their sweet, seasonal coffee drinks, pastries and gifts. It’s a one-stop shop for all your holiday needs.
2013 is quickly coming to a close. The end of Q4 means it’s time to evaluate the year’s business successes and shortcomings and set new goals for 2014. Are profits below the desired level? Has business growth come to a standstill? If your company needs some revitalization, then your marketing strategy is the ideal place to start.
At its most basic, Pinterest is a social media site that lets people share things that they find interesting. Users organize images, called “pins,” on different “boards,” which are categorized by theme.
The most watched YouTube video currently has 1,818,203,127 views. At its peak of popularity in January of this year, nearly 15 million people watched the video in a single day. What could be so compelling that nearly 2 billion people felt the need to watch?
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As a full service branding, advertising and interactive agency, we help Challenger Brands take on their industry gorillas and win.
Gumas is an award-winning, full-service advertising agency generally recognized as the country’s foremost experts on Challenger Brand Marketing®. We are dedicated to helping you take on your industry gorillas to quickly generate the greatest results from your marketing investment.
From research, strategy development, award-winning creative design, web development, digital media (including search, social media and everything in between); our goal is to create a marketing strategy specifically designed to help build your unique Challenger Brand. All the marketing support you need under one roof.
We exist to help Challenger Brands take on their industry gorillas, and win. Challenger Brands, organizations that find themselves up against better-resourced competitors, simply can’t compete head-to-head with their industry gorillas. Our proven approach provides the resources you need to generate the greatest results from your marketing budget.
