Your brand never rests. It’s “on” 25/8 and just when it feels safe to take a breather, something awful happens and your brand is rudely shaken from its slumber forced to address some calamity or another.
What’s the marketing funnel? It’s a high-level way of stratifying your various leads and prospects so that you can give each group a message that…
Challenger Brands have meetings, too. We’re not always busy taking down our industry gorillas, we’re often planning on how to take down our industry gorillas. And to do this, we need to gather our sharpest Challenger Brand minds and focus them on a specific or series of tasks, goals, opportunities or other end result of assembling our best and brightest. You know, a typical corporate meeting.
While we all know Nike, Apple, and Facebook because of the products they sell and the services they provide, it’s clear that there’s way more to these three organizations than what they provide to the public.
A new corporate branding represents many things for a company. It’s more than just a fresh coat of paint on an already existing entity. It’s a fresh start. It’s a separation from the things in the past that didn’t work. It’s a way for a business to move forward and completely reinvent itself.
Brand managers have the potential to truly make a difference in their companies and in their industries. They enact change, they solve problems, and they help people to lead happier and more fulfilling lives.
As a challenger brand, you need every edge you can get. The big shots have money, prestige, power – every advantage under the sun. This makes things very difficult for challenger brands. And yet, it’s never been easier for a challenger brand to produce effective, attention-grabbing advertising. All it takes is some technical know-how, a little creativity and an enduring dedication to the voice of the customer.
Bigger isn’t always better. In fact, being big can sometimes work against businesses. It’s possible to be too big, in a way that’s detrimental to a company’s long-term success. That gives challenger brands a major advantage, especially in today’s technology-driven landscape.
Want To Take On Your Industry Gorillas And Win But Don’t Know Where To Start? It’s Time To Talk To The Challenger Brand Marketing® Experts. Enter Your Information Below To Start The Conversation.
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As a full service branding, advertising and interactive agency, we help Challenger Brands take on their industry gorillas and win.
Gumas is an award-winning, full-service advertising agency generally recognized as the country’s foremost experts on Challenger Brand Marketing®. We are dedicated to helping you take on your industry gorillas to quickly generate the greatest results from your marketing investment.
From research, strategy development, award-winning creative design, web development, digital media (including search, social media and everything in between); our goal is to create a marketing strategy specifically designed to help build your unique Challenger Brand. All the marketing support you need under one roof.
We exist to help Challenger Brands take on their industry gorillas, and win. Challenger Brands, organizations that find themselves up against better-resourced competitors, simply can’t compete head-to-head with their industry gorillas. Our proven approach provides the resources you need to generate the greatest results from your marketing budget.