We all know email marketing can be an effective way to attract new customers and retain existing ones. But, as our email boxes get more and more filled with offers from everyone and their mother, email marketing is becoming less reliable for reaching the target.
We work with many different types of Challenger Brands. All of them feel that they understand their customers, their market and unique positioning. But time and time again, we see that many of them make a very common, and expensive, marketing assumption.
The answer is yes, if used them properly. We see advertising campaign after campaign that use QR codes as the main focus of their advertising. We don’t believe this is the right strategy for Challenger Brands.
We’ve all heard that old saying that 80% of your revenue comes from 20% of your customers. And, for the most part, that old saying is very true. That’s why it’s so important to work closely with your existing customer base – especially your best customers.
Marketing has evolved. So has the way Challenger Brands need to market themselves to stay competitive. And at the heart of every Challenger Brand strategy, there needs to sit a fully-integrated social media campaign.
Whether you are marketing new homes, consumer electronics or high tech widgets, more and more women are now playing a primary role in the decision-making process.
Tradeshows can be expensive. Are they worth the investment of your company’s money and staff’s time? Depending on your specific business and marketing tactics, we find that tradeshows can be a very powerful marketing tool, if executed correctly.
Mark Twain once said, “ The difference between using the right word and almost the right word is the difference between a lightening bug and lightening.” In advertising, the idea is very similar. Imagine if you could use words in your advertising that could change your advertising from good to great!
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As a full service branding, advertising and interactive agency, we help Challenger Brands take on their industry gorillas and win.
Gumas is an award-winning, full-service advertising agency generally recognized as the country’s foremost experts on Challenger Brand Marketing®. We are dedicated to helping you take on your industry gorillas to quickly generate the greatest results from your marketing investment.
From research, strategy development, award-winning creative design, web development, digital media (including search, social media and everything in between); our goal is to create a marketing strategy specifically designed to help build your unique Challenger Brand. All the marketing support you need under one roof.
We exist to help Challenger Brands take on their industry gorillas, and win. Challenger Brands, organizations that find themselves up against better-resourced competitors, simply can’t compete head-to-head with their industry gorillas. Our proven approach provides the resources you need to generate the greatest results from your marketing budget.