In today’s fast-paced world, sometimes we forget some of the old basics of marketing. We have found this to be true when it comes to direct response advertising.
Almost two centuries ago, in 1835, Jared Bell created the first ever outdoor poster. The 9×6 foot ad was for a circus show in New York, a well-suited client for a medium meant to attract attention.
How do Challenger Brands succeed in a marketplace that is saturated with larger and better-funded competitors? They have to individualize themselves, find their niche and offer something nobody else does. Allegiant Air, a low-budget airline based in Las Vegas, Nevada, has done just that.
In the 10 years that LinkedIn has been in existence, it has gone from an unknown Internet start-up to an absolutely essential marketing and recruiting tool. Both mega corporations and small businesses use LinkedIn to increase their web presence, showcase their services and recruit new employees. Plus it’s free, making it a no-brainer.
Good jingles are catchy, informative and have the beguiling ability to ingrain themselves into your memory for life. Surely you can recall the Oscar Mayer theme song: “My bologna has a first name…” That tune taught millions of Americans how to spell a very tricky word.
Do you know the difference between branding and brand development? This is where many Challenger Brands make a potentially fatal mistake and fall into the branding trap.
America’s Cup is now officially underway. The more than 150 year-old boat race began Sunday, July 7th in the San Francisco Bay.
Social media has become a crucial component of Challenger Brand Marketing. It improves your SEO results, it’s a great way to share company updates and it builds relationships with new and existing customers. For optimal results, Challenger Brands should at least have a Facebook and a Twitter account, if not YouTube, LinkedIn, Google+ and Pinterest as well.
Want To Take On Your Industry Gorillas And Win But Don’t Know Where To Start? It’s Time To Talk To The Challenger Brand Marketing® Experts. Enter Your Information Below To Start The Conversation.
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As a full service branding, advertising and interactive agency, we help Challenger Brands take on their industry gorillas and win.
Gumas is an award-winning, full-service advertising agency generally recognized as the country’s foremost experts on Challenger Brand Marketing®. We are dedicated to helping you take on your industry gorillas to quickly generate the greatest results from your marketing investment.
From research, strategy development, award-winning creative design, web development, digital media (including search, social media and everything in between); our goal is to create a marketing strategy specifically designed to help build your unique Challenger Brand. All the marketing support you need under one roof.
We exist to help Challenger Brands take on their industry gorillas, and win. Challenger Brands, organizations that find themselves up against better-resourced competitors, simply can’t compete head-to-head with their industry gorillas. Our proven approach provides the resources you need to generate the greatest results from your marketing budget.
