It’s the holiday season and we at Gumas would like to share a gift with the Challenger Brand community. As an agency geographically based in the belly of the technology beast, we have built and branded many start-ups. Frequently, this process begins with the development of an appropriate and provocative brand name.
Quickly, go to your company’s website homepage. One-thousand-one, what do you see? One-thousand-two, can you immediately tell whose homepage you’re on? One-thousand-three, is it clearly marked with your logo and company colors? One-thousand-four, can you tell what your company does?
When discussing the role of social media in a comprehensive marketing plan, one of our clients recently said, “My 8th grade daughter is on Facebook, not the CIO’s we’re looking for.” Before responding in an unbecoming manner, we shared a few compelling statistics (current as of this writing, according to Facebook company filings):
As our regular readers know, we receive lots of random calls and emails from well-meaning marketers looking for some quick advice and “simple” answers to various marketing questions.
The following is another edition of “Dear Gumas,” our advice column for the diligent Challenger Brand Marketer. Before we review your letters for this edition, a quick note.
For most Challenger Brands, clearly identifying your target audience can be one of the most important and difficult tasks associated with building a brand. The more specific you are about understanding your prospect, the more focused your marketing efforts can be; which translates into a more efficiently planned and executed marketing budget.
The famous French writer/poet, Victor Hugo, said, “As the purse is emptied, the heart is filled.” A philosophy followed by many Challenger Brands who recognize that charitable activity is part of their everyday way of life and is weaved into their organization’s DNA.
Trade Shows can be a tremendous vehicle for Challenger Brands to launch product lines, connect with prospects, engage with current customers, evaluate the competitive landscape, network with peers and, of course, sell.
Want To Take On Your Industry Gorillas And Win But Don’t Know Where To Start? It’s Time To Talk To The Challenger Brand Marketing® Experts. Enter Your Information Below To Start The Conversation.
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As a full service branding, advertising and interactive agency, we help Challenger Brands take on their industry gorillas and win.
Gumas is an award-winning, full-service advertising agency generally recognized as the country’s foremost experts on Challenger Brand Marketing®. We are dedicated to helping you take on your industry gorillas to quickly generate the greatest results from your marketing investment.
From research, strategy development, award-winning creative design, web development, digital media (including search, social media and everything in between); our goal is to create a marketing strategy specifically designed to help build your unique Challenger Brand. All the marketing support you need under one roof.
We exist to help Challenger Brands take on their industry gorillas, and win. Challenger Brands, organizations that find themselves up against better-resourced competitors, simply can’t compete head-to-head with their industry gorillas. Our proven approach provides the resources you need to generate the greatest results from your marketing budget.